Branding and Corporate Identity Services in india: branding

Showing posts with label branding. Show all posts

Friday, 1 November 2019

Digital & User Experiences matters for Digital Experiences - Web Portal Design, Mobile App Design developement & User Requirement Analysis

Tuesday, 8 October 2019

Pizza Union - Brand Strategy, Identity, Application, Interior Design - Workspace Branding, Brand Identity Design & Brand Consultants India

Klinik 32 - Brand Identity, Brand Mark, Brand Application & Interior Design - Branding Agency, Brand Identity Design & Brand Strategy Consulting India

Turkcell Superonline - Navigation , Structural , Visual Design, Interactive Design, Office design, Workspace design & Brand Positioning Services India

Garanti – Video Portal Interactive Design - Navigation Design, Structural Design, Visual Design, Interactive Design - Brand Identity Design in India

Tuesday, 30 July 2019

Vanta - School branding & Interior Design - Brand Design Agency India

Apollo Group Inc. is a US leader in adult and online education. They aim to advance access to quality global education through visionary leadership, dynamic student and faculty culture and an impressive local and national reputation.

The brief was to create a brand for a new form of adult education, which included name generation, brand identity and tone of voice. I-AM created a versatile brand language that could be easily translated and understood across a number of countries and cultures.

The space that I-AM created for the face-to-face learning at Vanta is an incredibly flexible space allowing mentors and students to easily meet in a comfortable and inspiring environment. The online Vanta pilots are up and running and experiencing great success.

What we did

Brand Identity
Name Generation
Tone of Voice
Brand Application
Interior Design

Castrol UEFA - Brand Strategy, Mark, Identity & Visual Language - Brand Identity Design India

Long associated with motorsport, Castrol are embracing football as a way to widen their franchise and appeal. As part of that strategy Castrol was a major sponsor of the UEFA European Football Championships in 2008.

In support of this, I-AM created a simple yet effective lock-up incorporating the iconic Castrol brand mark and the UEFA Euro 2008 event logo. This was used alongside a series of effective communication devices that brought the brands together with the common thread of ultimate performance.

The new visual identity gave credibility and meaning with Castrol’s association with the beautiful game and was rolled out across all Castrol communications well before the first whistle was blown.

What we did

Brand Strategy
Brand Mark
Brand Identity
Visual Language

Whitbread - Brand Mark, Identity, Guidelines & Visual Language - Branding and Corporate Identity Services India

Whitbread commissioned I-AM to refresh their logotype and identity as part of a scheme to create a new narrative for the company. They also wanted replace the final remnants of an
ex-brewing reputation that still existed in some areas.

Whitbread is not a customer facing company; rather, it is the bedrock foundation beneath a family of brands. As such,I-AM identified two high priority target audiences: while it was important for Whitbread to be seen by those in the City as a well-run and dynamic business it was also important for employees to view Whitbread as a place they could be proud to spend their careers.

I-AM have positioned Whitbread as ‘the eat, sleep and drink company’ – both an indication of the activities of the business and an expression of the commitment the employees have towards the company and its customers.

What we did

Brand Mark
Brand Identity
Brand Guidelines
Visual Language

Keatons Branding & Sales Lounge - Brand Strategy Consulting in India

A refreshed and revived brand identity has allowed Keatons to be noticed in their world, not only on the streets but on the web too. The suite of branded literature has handed negotiators excellent tools to help express their brand values and the
Keatons personality.

A stylish, intuitive website allows clients to not only view and enquire about properties but also to discover more about the people they encounter at Keatons.

The result is a striking, coherent and sophisticated brand image that gives a platform for Keatons to achieve ambitious plans for growth and expansion, rising above the ‘also-rans’ in this crowded sector. I-AM continue to work with Keatons on the on-going development and application of the new branding.

What we did

Brand Strategy
Brand Identity
Brand Application
Visual Language
Website Design

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T Box - Brand Identity, Application, Retail Strategy, Interior Design - Brand Identity Design India

T.box is the original brand of Boyner/Aymarka Group and has been reincarnated through the collaboration of I-AM’s London and Istanbul design teams.

I-AM created the new brand for T.box by developing a new identity, brand communication and store design concept. I-AM have taken the new T.box identity to shopping centres and high streets all around Turkey and it seems to be causing quite a stir!

The brand has continued to grow, gaining a new stream of loyal fans. We are sure that T.box will continue to stand out in the Turkish retail market.

What we did

Brand Identity
Brand Application
Retail Strategy
Interior Design

Vital Ingredient - Brand Positioning & Identity, Interior Design - Brand Positioning Services in India

With five existing stores across London, Vital Ingredient appointed I-AM with the aim of re-packaging their brand and visual language for large-scale roll out expansion.

The work carried out by I-AM revolved around the Vital Ingredient proposition of providing food that is healthy, wholesome and tailor-made (and not a sandwich). The key challenge was to communicate the offer, and a very large menu, in a clear and informative way.

The result is an experience in which customers can understand the process quickly and simply so they get exactly what they want and enjoy the selection and preparation that takes place right in front of them.

What we did

Brand Strategy
Brand Positioning
Brand Identity
Competitive Market Review
Interior Design
Packaging Design

Itsu - Interior Design, Packaging Design, Multi-sensory Consulting - Brand Design Agency India

Having redefined the humble sandwich with Pret A Manger, Julian Metcalfe embarked on a mission to bring delicious, affordable and healthy fast food to the masses through a national network of eat-in and take-away Itsu restaurants. I-AM were asked to communicate the Itsu brand story and design the ultimate Itsu restaurant experience.

I-AM set about communicating the benefits of Itsu through a new personality and delivered this message through every possible expression of the brand from Potsu one-pot meals to coffee and frozen yoghurt. A complete restaurant experience is delivered through a soft and warm aesthetic designed to appeal equally to all five senses.

The Itsu experience designed by I-AM has been rolled out across the UK, and a whole new audience is being introduced to the benefits of healthy eating.

What we did

Brand Identity
Brand Application
Interior Design
Packaging Design
Multi-sensory Consulting

BOP - Rebranding, Brand Strategy, Identity, Application & Visual Language - Brand Strategy Consulting in India

BOP is a real-estate agent based in Noida, just outside of Delhi. They came to I-AM in need of a total makeover of their brand.

They wanted to get closer to their customers and be seen as a helpful and friendly advisory service and overcome the prejudices against of high-class and expensive property sellers all while retaining a contemporary and edgy look and feel. I-AM created a new logo and a young and professional brand language to support these goals.

The result is a flexible brand that allows BOP to interchange elements according to different situations such as sponsorships, advertising or collateral.

What we did
Brand Strategy
Brand Identity
Brand Application
Visual Language

Mi Adidas - Brand Identity & Application, Visual Language, Digital - Brand Identity Design India

Adidas were implementing an aggressive global brand development strategy that included the introduction of a revolutionary new footwear customisation concept, Mi Adidas.

I-AM were asked to create a unique brand language and in-store customer experience to communicate the proposition’s unique benefits. I-AM worked with the Adidas marketing and product development teams to develop a clear brand communication strategy and new Mi Adidas visual language.

With the launch of the new fully integrated Mi Adidas brand language and in-store experience, the concept has built a new level of engagement between consumers and the Adidas brand.

What we did

Brand Identity
Brand Application
Visual Language
Interior Design

Klinik 32 - Brand Identity, Mark, Application & Interior Design - Brand Identity Design India

What we did

Brand Identity
Brand Mark
Brand Application
Interior Design

Post Office - Brand Strategy, Identity, Application, Interior Design - Brand Design Agency India

The arrival of new competitors, and the arrival of email and web have meant that the past decade has been one of transformation for the Post Office. I-AM were asked to re-think the Crown Post Offices and create an efficient experience that would build the Post Office brand perception over the next ten years.

Taking such a well-loved, recognisable brand and adapting it for an ever-changing market place was an exercise in simplification and clarity of communication. The mark itself was stripped back to basics with a brighter, cleaner colour palette. The visual language style utilises a friendly type style and simple illustration.

The customer process in the new Crown Post Offices also required a rethink of the communication strategy to help reduce waiting times. Central to this solution was the goal of removing the infamous standing queues from the Post Office. This goal has now become a reality. The ideas that I-AM developed are now being rolled out across the nation’s Post Office network.

What we did

Brand Strategy
Brand Identity
Brand Application
Interior Design

Chilango - A brand to deliver a Stampede of Mexican Flavours - Brand Consultants India

The Chilango experience is ‘a stampede of Mexican flavours’; the name, mark and visual language had to deliver on this promise at every touch-point. The creation of a new name and language lifted an existing offer into a dominant position in the London fast-casual market.

I-AM created a kit of key elements that can be applied in all branding environments. There is the ability for the brand to grow and adapt to different locations and market places.

Neon, graffiti, religion and wrestling are all in the mix. The result is a modern and urban brand that captures the bustle and excitement of Mexico City, and the spice and colour of its street food inspired menu.

What we did

Name Generation
Brand Identity
Visual Language
Restaurant Signage
Website Design

Nationwide - Brand Strategy, Identity, In-Branch Communications - Branding Agency India

Nationwide enlisted I-AM to review their brand identity and define a visual language to transform it into a key business asset. Their overarching vision for this emerged from their slogan,
‘On Your Side’, and a sense that they should be seen as a‘Modern British Classic’.

Through a holistic approach to the creative development of the brand mark, image style, colour palette and holding devices,we began to tell the brand story more consistently. The iconic ‘village’ symbol was re-drawn with softer lines to resonate with the introduction of more contemporary, rounded forms elsewhere in the new visual language. We expanded these graphicideas to a suite of simple and distinctive structural devices that harmoniously relate to the core brand values of ‘On your Side’and ‘Togetherness’.

The defined holding device, palette and image style has provided much-needed consistency. This has led to clearer, more direct communications that bring the brand in line with Nationwide’s products and services and the values they wish to project.

What we did

Brand Strategy
Brand Identity
Brand Application
In-Branch Communications

Friday, 10 June 2016

Arvind Fashion Brands awards its integrated branding mandate to I-AM

I-AM bags Arvind Fashion Brands' True Blue's branding mandate, March 2016

Arvind Fashion Brands

I-AM, the international multi-discipline branding and interior design agency, won the integrated branding mandate from Arvind Fashion Brands a subsidiary of textiles major Arvind Limited. It was a multi agency pitch, with Arvind Fashion Brands deciding to go with I-AM after being impressed with their approach to the brand, the consumer and their deep understanding of the sector.

Arvind Fashion Brands has recently partnered with legendary cricketer Sachin Tendulkar to launch an iconic premium men’s wear apparel and accessories brand called ‘True Blue’. True to its name, the brand re-interprets traditional Indian heritage in the modern context, making it relevant to the contemporary Indian who is asserting himself on the world stage. He is the new age Indian who is comfortable in his skin and can blend with diverse audiences effortlessly.

After a comprehensive workshop with the Arvind Fashion Brands team, leveraging consumer and cultural trends as well as international benchmarks in retail, I-AM proposed a unique, all inclusive strategic positioning and brand identity for ‘True Blue’. Besides this, the agency will also be responsible for creating the in-store visual language and leveraging the customer journey to design the benchmark True Blue store.

The first ‘True Blue’ outlet conceptualized by I-AM will come up in the Master Blaster’s home city, Mumbai, in May 2016. The brand plans to launch around 25-30 stores across India in the next 5 years. The apparel range designed by Tendulkar will showcase 300 trendy styles and is priced from Rs 1,199 onwards.

Rajiv Mehta, CEO, Arvind fashion Brands said “We have partnered with Sachin Tendulkar to launch True Blue, a premium fashion brand with a distinctive positioning in its segment. I-AM’s demonstrated a unique approach, processes, tools and strategic thinking on the brand which I am confident will make an impact in the market.

Said Brian Pinto, Country Head I-AM, “Our aim is to create distinctive brand and an aspirational new way to shop for apparel which provides inspiration and empowers consumers with style and knowledge. As part of the process, we must ensure a systematic and seamless brand experience for the shopper. Due to our excellent global credentials, past portfolio of innovative design work, Arvind Fashion Brands has entrusted us with launching their foray into premium men’s wear with True Blue for which we are very excited. Working with the True Blue team to define the brand positioning and create this new experience has been a great collaboration, and we hope the consumers enjoy experiencing it as much as we have enjoyed creating it.”

About I-AM
I-AM is a brand consulting firm based out of London with offices in Mumbai, Istanbul and Dubai, which creates 360° brand experiences that delight customers, builds brand advocacy and drives business performance.

The agency offers services, spanning from the creation of Brand Strategies, Brand Identities, Physical and Virtual Environments and even Commercial Interior Design spaces. I-AM is reputed for these services around the world, across various industries such as Fashion, Finance & Banking, Food & Beverage and Real Estate, amongst many more.

For Any Further Information, please contact:
Brian Pinto
Country Head, I-AM
Email: brian@i-ammumbai.com
Tel: +91 9930519476