Branding and Corporate Identity Services in india: Brand Strategy

Showing posts with label Brand Strategy. Show all posts

Wednesday, 9 October 2019

Seven Dials - Pop-up Sourcing, Pop-up Management, Brand Identity, Brand Strategy, Collateral Design, Event Strategy & Marketing Consulting Services

Tuesday, 8 October 2019

Designing an Intimate French Bistro

Our client approached I-AM with a plan to start a new French bistro in Delhi with authentic hearty French food in a comfortable intimate space. They wished to reflect the nostalgia of travels to France, or the dream to visit one day. After conducting a naming exercise, the final name selected was Reve which means ‘dream’ in French.

An identity was designed which was inspired from the wrought iron balconies in France, often found integrated with modern architecture as well. The identity forms a unicorn, a legendary creature that is associated with wish fulfilment, and reflects imagination, dreaminess, and grace. The brand colour was inspired from the oxidised copper domes often found in classical architecture in Europe.

The objective of the space design was to take one back to travel memories and special moments shared and experienced in France, while maintaining a contemporary relevance. The idea was to immerse the customer in a space that feels like a friend’s living room in an old French quarter, filled with stories and memories collected while travelling. The nostalgic clear globe dim lights add romanticism to the interiors and beautifully highlight simple unfinished textures and patterns, creating an intimate dining experience.

Arches have always been a very integral structural/architectural element in French architecture, in buildings and facades. The main dining space is divided in to two areas using a roughly textured semi circular arched wall which makes the space intimate. Planters with creepers make the space warm. The space is then finished with large beautiful watercolour sketch painted on the wall, with a note of a travel memory.

Pizza Union - Brand Strategy, Identity, Application, Interior Design - Workspace Branding, Brand Identity Design & Brand Consultants India

Chilango - A brand to deliver a Stampede of Mexican Flavours - Brand Strategy, Brand Identity, Brand Application, Interior Design & Website Design

Seven Dials - Pop-up Sourcing & Management, Collateral Design, Retail Mix - Branding Agency, Brand Identity Design & Brand Strategy Consulting India

Tuesday, 30 July 2019

Vanta - School branding & Interior Design - Brand Design Agency India

Apollo Group Inc. is a US leader in adult and online education. They aim to advance access to quality global education through visionary leadership, dynamic student and faculty culture and an impressive local and national reputation.

The brief was to create a brand for a new form of adult education, which included name generation, brand identity and tone of voice. I-AM created a versatile brand language that could be easily translated and understood across a number of countries and cultures.

The space that I-AM created for the face-to-face learning at Vanta is an incredibly flexible space allowing mentors and students to easily meet in a comfortable and inspiring environment. The online Vanta pilots are up and running and experiencing great success.

What we did

Brand Identity
Name Generation
Tone of Voice
Brand Application
Interior Design

Castrol UEFA - Brand Strategy, Mark, Identity & Visual Language - Brand Identity Design India

Long associated with motorsport, Castrol are embracing football as a way to widen their franchise and appeal. As part of that strategy Castrol was a major sponsor of the UEFA European Football Championships in 2008.

In support of this, I-AM created a simple yet effective lock-up incorporating the iconic Castrol brand mark and the UEFA Euro 2008 event logo. This was used alongside a series of effective communication devices that brought the brands together with the common thread of ultimate performance.

The new visual identity gave credibility and meaning with Castrol’s association with the beautiful game and was rolled out across all Castrol communications well before the first whistle was blown.

What we did

Brand Strategy
Brand Mark
Brand Identity
Visual Language

Keatons Branding & Sales Lounge - Brand Strategy Consulting in India

A refreshed and revived brand identity has allowed Keatons to be noticed in their world, not only on the streets but on the web too. The suite of branded literature has handed negotiators excellent tools to help express their brand values and the
Keatons personality.

A stylish, intuitive website allows clients to not only view and enquire about properties but also to discover more about the people they encounter at Keatons.

The result is a striking, coherent and sophisticated brand image that gives a platform for Keatons to achieve ambitious plans for growth and expansion, rising above the ‘also-rans’ in this crowded sector. I-AM continue to work with Keatons on the on-going development and application of the new branding.

What we did

Brand Strategy
Brand Identity
Brand Application
Visual Language
Website Design

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Vital Ingredient - Brand Positioning & Identity, Interior Design - Brand Positioning Services in India

With five existing stores across London, Vital Ingredient appointed I-AM with the aim of re-packaging their brand and visual language for large-scale roll out expansion.

The work carried out by I-AM revolved around the Vital Ingredient proposition of providing food that is healthy, wholesome and tailor-made (and not a sandwich). The key challenge was to communicate the offer, and a very large menu, in a clear and informative way.

The result is an experience in which customers can understand the process quickly and simply so they get exactly what they want and enjoy the selection and preparation that takes place right in front of them.

What we did

Brand Strategy
Brand Positioning
Brand Identity
Competitive Market Review
Interior Design
Packaging Design

BOP - Rebranding, Brand Strategy, Identity, Application & Visual Language - Brand Strategy Consulting in India

BOP is a real-estate agent based in Noida, just outside of Delhi. They came to I-AM in need of a total makeover of their brand.

They wanted to get closer to their customers and be seen as a helpful and friendly advisory service and overcome the prejudices against of high-class and expensive property sellers all while retaining a contemporary and edgy look and feel. I-AM created a new logo and a young and professional brand language to support these goals.

The result is a flexible brand that allows BOP to interchange elements according to different situations such as sponsorships, advertising or collateral.

What we did
Brand Strategy
Brand Identity
Brand Application
Visual Language

Seven Dials - Pop-up Sourcing & Management, Collateral Design, Retail Mix - Brand Design Agency India

What we did

Pop-up Sourcing
Pop-up Management
Brand Identity
Brand Strategy
Collateral Design
Event Strategy
Event Production
Marketing Strategy
Retail Mix
Website Design

Post Office - Brand Strategy, Identity, Application, Interior Design - Brand Design Agency India

The arrival of new competitors, and the arrival of email and web have meant that the past decade has been one of transformation for the Post Office. I-AM were asked to re-think the Crown Post Offices and create an efficient experience that would build the Post Office brand perception over the next ten years.

Taking such a well-loved, recognisable brand and adapting it for an ever-changing market place was an exercise in simplification and clarity of communication. The mark itself was stripped back to basics with a brighter, cleaner colour palette. The visual language style utilises a friendly type style and simple illustration.

The customer process in the new Crown Post Offices also required a rethink of the communication strategy to help reduce waiting times. Central to this solution was the goal of removing the infamous standing queues from the Post Office. This goal has now become a reality. The ideas that I-AM developed are now being rolled out across the nation’s Post Office network.

What we did

Brand Strategy
Brand Identity
Brand Application
Interior Design

New India Bank - Branding, Digital & UX, Interiors & Architecture - Brand Identity Design India

By working closely with an ambitious and willing board, we implemented a radical shake-up of the business, touching every aspect of the bank’s workings and functionality.

The new identity is both ultra-modern and corporate, yet radiates warmth and simple accessibility. The functionality of the branches now places the customer and their needs at the heart of the bank’s operations.

The new brand and branch experience is being rolled out across the entire New India Bank estate. Twelve months after the opening of the first site the performance has greatly exceeded the board’s expectations and has been warmly received by both customers and staff.

What we did

Brand Strategy
Brand Identity
Brand Application
Interior Design
Website Design

Nationwide - Brand Strategy, Identity, In-Branch Communications - Branding Agency India

Nationwide enlisted I-AM to review their brand identity and define a visual language to transform it into a key business asset. Their overarching vision for this emerged from their slogan,
‘On Your Side’, and a sense that they should be seen as a‘Modern British Classic’.

Through a holistic approach to the creative development of the brand mark, image style, colour palette and holding devices,we began to tell the brand story more consistently. The iconic ‘village’ symbol was re-drawn with softer lines to resonate with the introduction of more contemporary, rounded forms elsewhere in the new visual language. We expanded these graphicideas to a suite of simple and distinctive structural devices that harmoniously relate to the core brand values of ‘On your Side’and ‘Togetherness’.

The defined holding device, palette and image style has provided much-needed consistency. This has led to clearer, more direct communications that bring the brand in line with Nationwide’s products and services and the values they wish to project.

What we did

Brand Strategy
Brand Identity
Brand Application
In-Branch Communications