Having redefined the humble sandwich with Pret A Manger, Julian Metcalfe embarked on a mission to bring delicious, affordable and healthy fast food to the masses through a national network of eat-in and take-away Itsu restaurants. I-AM were asked to communicate the Itsu brand story and design the ultimate Itsu restaurant experience.
I-AM set about communicating the benefits of Itsu through a new personality and delivered this message through every possible expression of the brand from Potsu one-pot meals to coffee and frozen yoghurt. A complete restaurant experience is delivered through a soft and warm aesthetic designed to appeal equally to all five senses.
The Itsu experience designed by I-AM has been rolled out across the UK, and a whole new audience is being introduced to the benefits of healthy eating.
What we did
Brand Identity
Brand Application
Interior Design
Packaging Design
Multi-sensory Consulting
Multiproduct branding strategy, also known as family branding, or corporate branding is when a company uses one brand name for all of its products within a class. For example, the brand name Sony is used on most if not all of their products.
ReplyDeleteB2C and B2B refers to business-to-consumer and business-to-business respectively. Their similarity lies in that both B2B and B2C Marketing, consumers and businesses are customers.
ReplyDelete