Klinik 32 is a newly established dental clinic situated in Nişantaşı, Istanbul. I-AM were commissioned to design a new patient experience for the clinic that included designing the branding as well as the interior design of the space.
The eye-catching and cosy design sets the benchmark for future medical clinics. I-AM proposed an approach that differentiated the space from other conventional clinics. The aim was to create a homely environment where customers can feel relaxed. With its warm atmosphere and friendly design I-AM proposed an alternative to the cold, white-wall appearance of medical institutions. Home-like qualities such as wooden floors, coloured walls and pendant lighting were implemented to serve this goal.
The result is an atmosphere that makes customers feel welcome and less intimidated. I-AM proposed an alternative design approach to the health sector that has been very well received by staff and patients alike.
What we did
Brand Identity
Brand Mark
Brand Application
Interior Design
Branding is the process of giving a meaning to specific organization Branding strategies, company, products or services by creating and shaping a brand in consumers' minds.
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