Klinik 32 - Brand Identity, Brand Mark, Brand Application & Interior Design - Branding Agency, Brand Identity Design & Brand Strategy Consulting India

 
Klinik 32 is a newly established dental clinic situated in Nişantaşı, Istanbul. I-AM were commissioned to design a new patient experience for the clinic that included designing the branding as well as the interior design of the space.

The eye-catching and cosy design sets the benchmark for future medical clinics. I-AM proposed an approach that differentiated the space from other conventional clinics. The aim was to create a homely environment where customers can feel relaxed. With its warm atmosphere and friendly design I-AM proposed an alternative to the cold, white-wall appearance of medical institutions. Home-like qualities such as wooden floors, coloured walls and pendant lighting were implemented to serve this goal.

The result is an atmosphere that makes customers feel welcome and less intimidated. I-AM proposed an alternative design approach to the health sector that has been very well received by staff and patients alike.

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Castrol UEFA - Brand Strategy, Mark, Identity & Visual Language - Brand Identity Design India

 

Long associated with motorsport, Castrol are embracing football as a way to widen their franchise and appeal. As part of that strategy Castrol was a major sponsor of the UEFA European Football Championships in 2008.

In support of this, I-AM created a simple yet effective lock-up incorporating the iconic Castrol brand mark and the UEFA Euro 2008 event logo. This was used alongside a series of effective communication devices that brought the brands together with the common thread of ultimate performance.

The new visual identity gave credibility and meaning with Castrol’s association with the beautiful game and was rolled out across all Castrol communications well before the first whistle was blown.


What we did

Brand Strategy
Brand Mark
Brand Identity
Visual Language


 

Whitbread - Brand Mark, Identity, Guidelines & Visual Language - Branding and Corporate Identity Services India

 

Whitbread commissioned I-AM to refresh their logotype and identity as part of a scheme to create a new narrative for the company. They also wanted replace the final remnants of an
ex-brewing reputation that still existed in some areas.

Whitbread is not a customer facing company; rather, it is the bedrock foundation beneath a family of brands. As such,I-AM identified two high priority target audiences: while it was important for Whitbread to be seen by those in the City as a well-run and dynamic business it was also important for employees to view Whitbread as a place they could be proud to spend their careers.

I-AM have positioned Whitbread as ‘the eat, sleep and drink company’ – both an indication of the activities of the business and an expression of the commitment the employees have towards the company and its customers.



What we did

Brand Mark
Brand Identity
Brand Guidelines
Visual Language

Klinik 32 - Brand Identity, Mark, Application & Interior Design - Brand Identity Design India

 

Klinik 32 is a newly established dental clinic situated in Nişantaşı, Istanbul. I-AM were commissioned to design a new patient experience for the clinic that included designing the branding as well as the interior design of the space.

The eye-catching and cosy design sets the benchmark for future medical clinics. I-AM proposed an approach that differentiated the space from other conventional clinics. The aim was to create a homely environment where customers can feel relaxed. With its warm atmosphere and friendly design I-AM proposed an alternative to the cold, white-wall appearance of medical institutions. Home-like qualities such as wooden floors, coloured walls and pendant lighting were implemented to serve this goal.

The result is an atmosphere that makes customers feel welcome and less intimidated. I-AM proposed an alternative design approach to the health sector that has been very well received by staff and patients alike.



What we did

Brand Identity
Brand Mark
Brand Application
Interior Design