Klinik 32 is a newly established dental clinic situated in Nişantaşı, Istanbul. I-AM were commissioned to design a new patient experience for the clinic that included designing the branding as well as the interior design of the space.
The eye-catching and cosy design sets the benchmark for future medical clinics. I-AM proposed an approach that differentiated the space from other conventional clinics. The aim was to create a homely environment where customers can feel relaxed. With its warm atmosphere and friendly design I-AM proposed an alternative to the cold, white-wall appearance of medical institutions. Home-like qualities such as wooden floors, coloured walls and pendant lighting were implemented to serve this goal.
The result is an atmosphere that makes customers feel welcome and less intimidated. I-AM proposed an alternative design approach to the health sector that has been very well received by staff and patients alike.
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