Digital & User Experiences matters for Digital Experiences - Web Portal Design, Mobile App Design developement & User Requirement Analysis

User experiences matter. Every day, more and more services are provided through digital channels – and competition is tough. What users think and feel while using a digital offer determines whether that offer will be a hit or a miss.

Does your offer provide value to your customers’ lives? Can they use the service easily? Does it steal their hearts? At I-AM, we value these objectives and we assess your existing offer through expert analysis and rigorous user testing. We also create original designs that combine content (functions & features) with structure (information architecture, navigation and wireframes) and form (visual design).

Whether we’re designing an e-retail website, an ATM interface, an intranet or a mobile application, it all starts with researching the customer’s needs and identifying the content they are looking for, producing information architecture and navigation that is easy to use, laying out the pages (wireframes) in a way that makes it easy to find what you are looking for, while incorporating a striking visual and interactive effect. We prioritise user experience in digital channels and we believe a satisfactory experience is pre-requisite of engaging digital services. That’s how we design great user experiences!

Visit Our Website-:

https://corporate-branding-services-india.blogspot.com/2019/07/vanta-school-branding-interior-design.html
https://corporate-branding-services-india.blogspot.com/2019/07/castrol-uefa-brand-strategy-mark.html
https://corporate-branding-services-india.blogspot.com/2019/07/whitbread-brand-mark-identity.html
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https://corporate-branding-services-india.blogspot.com/2019/07/t-box-brand-identity-application-retail.html
https://corporate-branding-services-india.blogspot.com/2019/07/vital-ingredient-brand-positioning.html
https://corporate-branding-services-india.blogspot.com/2019/07/spirit-of-fashion-brand-awareness.html
https://corporate-branding-services-india.blogspot.com/2019/07/itsu-interior-design-packaging-design.html
https://corporate-branding-services-india.blogspot.com/2019/07/bop-rebranding-brand-strategy-identity.html
https://corporate-branding-services-india.blogspot.com/2019/07/seven-dials-pop-up-sourcing-management.html
https://corporate-branding-services-india.blogspot.com/2019/07/mi-adidas-brand-identity-application.html
https://corporate-branding-services-india.blogspot.com/2019/07/klinik-32-brand-identity-mark.html
https://corporate-branding-services-india.blogspot.com/2019/07/post-office-brand-strategy-identity.html
https://corporate-branding-services-india.blogspot.com/2019/07/chilango-brand-to-deliver-stampede-of.html
https://corporate-branding-services-india.blogspot.com/2019/07/new-india-bank-branding-digital-ux.html
https://corporate-branding-services-india.blogspot.com/2019/07/nationwide-brand-strategy-identity-in.html
https://iamonline.wordpress.com/2019/06/26/odeabank-branding-interior-atm-design-digital-integration/
https://iamonline.wordpress.com/2019/06/26/nationwide-branch-experience-interior-design-atm-kiosk-design/
https://iamonline.wordpress.com/2019/06/26/domus-brand-identity-application-sales-process-review-interior-design-india/
https://iamonline.wordpress.com/2019/06/26/ferahfeza-restaurant-design-and-branding/
https://iamonline.wordpress.com/2019/06/26/chilango-a-brand-to-deliver-a-stampede-of-mexican-flavours/
https://iamonline.wordpress.com/2019/06/26/branding-and-interior-design-concept-for-vegetarian-restaurant-ethos-2/
https://iamonline.wordpress.com/2019/06/26/itsu-interior-design-packaging-design-multi-sensory-consulting/
https://iamonline.wordpress.com/2019/06/26/klinik-32-brand-identity-mark-application-interior-design/
https://iamonline.wordpress.com/2019/06/26/lakwatsa-restaurant-design-branding/
https://iamonline.wordpress.com/2019/06/26/pizza-union-brand-strategy-identity-application-interior-design/
https://marketing-consulting-services-india.blogspot.com/2019/04/the-art-of-denim-unique-seasonal.html
https://marketing-consulting-services-india.blogspot.com/2019/04/nationwide-brand-strategy-identity-in.html
https://marketing-consulting-services-india.blogspot.com/2019/04/flipkart-has-been-growing-at-rapid-pace.html
https://marketing-consulting-services-india.blogspot.com/2019/04/idfc-indian-development-and-finance.html
https://marketing-consulting-services-india.blogspot.com/2019/04/new-india-bank-branding-digital-ux.html
https://marketing-consulting-services-india.blogspot.com/2019/04/chilango-brand-to-deliver-stampede-of.html
https://marketing-consulting-services-india.blogspot.com/2019/04/post-office-brand-strategy-identity.html
https://marketing-consulting-services-india.blogspot.com/2019/04/mi-adidas-brand-identity-application.html
https://marketing-consulting-services-india.blogspot.com/2019/04/klinik-32-is-newly-established-dental.html

Pizza Union - Brand Strategy, Identity, Application, Interior Design - Workspace Branding, Brand Identity Design & Brand Consultants India

 

Pizza Union came to I-AM with a brief to design a new brand
and interior for their fast, fresh pizza concept. The high quality ingredients, Neapolitan influence and authentic stone-baked cooking method required a brand that would not only draw on their Italian influences, but also project a cool urban personality.

I-AM set about creating a space that is entirely distinct from
run-of-the-mill pizzerias. The result is atmospheric and dramatic, but also open, functional and honest. The spectacular oven is the focal point of the design and along with the marble counter and open kitchen adds a theatrical element to the restaurant.

Pizza Union has proved to be hugely popular and is always bustling during lunch and dinner hours. Since the opening in July, sales have exceeded expectations and are continuing to grow.

Visit Our Website-:

https://marketing-consulting-services-india.blogspot.com/2019/04/the-art-of-denim-unique-seasonal.html
https://marketing-consulting-services-india.blogspot.com/2019/04/nationwide-brand-strategy-identity-in.html
https://marketing-consulting-services-india.blogspot.com/2019/04/flipkart-has-been-growing-at-rapid-pace.html
https://marketing-consulting-services-india.blogspot.com/2019/04/idfc-indian-development-and-finance.html
https://marketing-consulting-services-india.blogspot.com/2019/04/new-india-bank-branding-digital-ux.html
https://marketing-consulting-services-india.blogspot.com/2019/04/chilango-brand-to-deliver-stampede-of.html
https://marketing-consulting-services-india.blogspot.com/2019/04/post-office-brand-strategy-identity.html
https://marketing-consulting-services-india.blogspot.com/2019/04/mi-adidas-brand-identity-application.html
https://marketing-consulting-services-india.blogspot.com/2019/04/klinik-32-is-newly-established-dental.html
https://marketing-consulting-services-india.blogspot.com/2019/04/keatons-branding-sales-lounge.html
https://marketing-consulting-services-india.blogspot.com/2019/04/seven-dials-pop-up-sourcing-management.html
https://marketing-consulting-services-india.blogspot.com/2019/04/bop-rebranding-brand-strategy-identity.html
https://marketing-consulting-services-india.blogspot.com/2019/04/whitbread-brand-mark-identity.html
https://marketing-consulting-services-india.blogspot.com/2019/04/castrol-uefa-brand-strategy-mark.html
https://marketing-consulting-services-india.blogspot.com/2019/04/itsu-interior-design-packaging-design.html
https://marketing-consulting-services-india.blogspot.com/2019/04/spirit-of-fashion-brand-awareness.html
https://marketing-consulting-services-india.blogspot.com/2019/04/vanta-school-branding-and-interior.html
https://marketing-consulting-services-india.blogspot.com/2019/04/vital-ingredient-brand-positioning-and.html
https://marketing-consulting-services-india.blogspot.com/2019/04/t-box-brand-identity-application-retail.html
https://marketing-consulting-services-india.blogspot.com/2019/04/giorgio-armani-branding-strategy-retail.html
http://www.apsense.com/article/pizza-union-king-cross-london-brand-application-interior-design-brand-identity-design-india.html
https://www.apsense.com/article/the-sofa-chair-company-branding-online-experience-website-design.html
https://www.apsense.com/article/arcelik-brand-application-environment-stand-architecture-architecture-design-company-india.html
http://www.apsense.com/article/the-art-of-denim-a-unique-seasonal-autumnwinter-denim-collections.html
https://www.apsense.com/article/thomas-lyte-customer-experience-design-interior-design.html
https://www.apsense.com/article/trends-in-hospitality-design-iam-brand-identity-design-in-mumbai-india.html
https://www.apsense.com/article/meatfree-restaurant-ethos-foods-launches-in-central-london-iam-brand-identity-design-india.html
https://www.apsense.com/article/thomas-lyte-customer-experience-design-interior-design-brand-strategy-consulting-in-india.html
https://www.apsense.com/article/ferahfeza-restaurant-design-and-branding-brand-design-agency-india.html
https://www.apsense.com/article/simone-branding-interior-design-packaging-brand-communications.html
https://www.apsense.com/article/isherwoods-brand-identity-interior-design-marketing-strategy-brand-strategy-consulting-in-indi.html
http://www.apsense.com/article/jan-restaurant-branding-and-interiors-brand-identity-design-india.html
https://www.apsense.com/article/keatons-branding-and-sales-lounge-brand-strategy-consulting-in-india.html
http://www.apsense.com/article/b-studio-customer-journey-analysis-digital-integration-interior-design-branded-environment.html
http://www.apsense.com/article/danske-bank-belfast-branch-network-strategy-branch-experience.html
http://www.apsense.com/article/idfc-customer-journey-mapping-branch-format-design-interior-design-rollout.html
https://www.apsense.com/article/kfc-design-communications-strategy.html
https://www.apsense.com/article/domus-brand-identity-application-sales-process-review-interior-design-india.html

Klinik 32 - Brand Identity, Brand Mark, Brand Application & Interior Design - Branding Agency, Brand Identity Design & Brand Strategy Consulting India

 
Klinik 32 is a newly established dental clinic situated in Nişantaşı, Istanbul. I-AM were commissioned to design a new patient experience for the clinic that included designing the branding as well as the interior design of the space.

The eye-catching and cosy design sets the benchmark for future medical clinics. I-AM proposed an approach that differentiated the space from other conventional clinics. The aim was to create a homely environment where customers can feel relaxed. With its warm atmosphere and friendly design I-AM proposed an alternative to the cold, white-wall appearance of medical institutions. Home-like qualities such as wooden floors, coloured walls and pendant lighting were implemented to serve this goal.

The result is an atmosphere that makes customers feel welcome and less intimidated. I-AM proposed an alternative design approach to the health sector that has been very well received by staff and patients alike.

Visit Our Website-:

http://www.apsense.com/article/pizza-union-king-cross-london-brand-application-interior-design-brand-identity-design-india.html
https://www.apsense.com/article/the-sofa-chair-company-branding-online-experience-website-design.html
https://www.apsense.com/article/arcelik-brand-application-environment-stand-architecture-architecture-design-company-india.html
http://www.apsense.com/article/the-art-of-denim-a-unique-seasonal-autumnwinter-denim-collections.html
https://www.apsense.com/article/thomas-lyte-customer-experience-design-interior-design.html
https://www.apsense.com/article/trends-in-hospitality-design-iam-brand-identity-design-in-mumbai-india.html
https://www.apsense.com/article/meatfree-restaurant-ethos-foods-launches-in-central-london-iam-brand-identity-design-india.html
https://www.apsense.com/article/thomas-lyte-customer-experience-design-interior-design-brand-strategy-consulting-in-india.html
https://www.apsense.com/article/ferahfeza-restaurant-design-and-branding-brand-design-agency-india.html
https://www.apsense.com/article/simone-branding-interior-design-packaging-brand-communications.html
https://www.apsense.com/article/isherwoods-brand-identity-interior-design-marketing-strategy-brand-strategy-consulting-in-indi.html
http://www.apsense.com/article/jan-restaurant-branding-and-interiors-brand-identity-design-india.html
https://www.apsense.com/article/keatons-branding-and-sales-lounge-brand-strategy-consulting-in-india.html
http://www.apsense.com/article/b-studio-customer-journey-analysis-digital-integration-interior-design-branded-environment.html
http://www.apsense.com/article/danske-bank-belfast-branch-network-strategy-branch-experience.html
http://www.apsense.com/article/idfc-customer-journey-mapping-branch-format-design-interior-design-rollout.html
https://www.apsense.com/article/kfc-design-communications-strategy.html
https://www.apsense.com/article/domus-brand-identity-application-sales-process-review-interior-design-india.html
http://www.apsense.com/article/klinik-32-brand-identity-mark-application-interior-design-iam-brand-identity-design-india.html
https://www.apsense.com/article/bop-rebranding-brand-strategy-application-visual-language-brand-design-agency-india.html
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http://www.apsense.com/article/eastpak-iam-office-branding-workspace-branding-and-brand-consulting-services-in-india.html
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http://www.apsense.com/article/lakwatsa-the-starbucks-of-bubble-tea-iam-logo-and-graphic-design-company-in-mumbai.html
http://www.apsense.com/article/introducing-the-amazing-dg-harrington-road-iam-brand-identity-design-in-mumbai-india.html
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Turkcell Superonline - Navigation , Structural , Visual Design, Interactive Design, Office design, Workspace design & Brand Positioning Services India

 
Your internet connection is cut off for an unknown reason. You go to your provider’s website but can’t even find how to report the problem, let alone how to solve it. We know how annoying that experience can be. So do Turkcell. That’s why the pioneer internet provider in Turkey enlisted I-AM to change the troubleshooting and trouble management application screens in a user-centered manner.

I-AM started by identifying the contents and interactive elements. User scenarios were defined for structural design. Pages were designed consonant with user psychology to be easy to use. User flow and the content were kept well defined. Customers were given clear information on how to reach a solution; the language and the design of visuals were very clean on the page.

Visit Our Website-:

https://iamonline.wordpress.com/2019/06/26/pizza-union-brand-strategy-identity-application-interior-design/
https://marketing-consulting-services-india.blogspot.com/2019/04/the-art-of-denim-unique-seasonal.html
https://marketing-consulting-services-india.blogspot.com/2019/04/nationwide-brand-strategy-identity-in.html
https://marketing-consulting-services-india.blogspot.com/2019/04/flipkart-has-been-growing-at-rapid-pace.html
https://marketing-consulting-services-india.blogspot.com/2019/04/idfc-indian-development-and-finance.html
https://marketing-consulting-services-india.blogspot.com/2019/04/new-india-bank-branding-digital-ux.html
https://marketing-consulting-services-india.blogspot.com/2019/04/chilango-brand-to-deliver-stampede-of.html
https://marketing-consulting-services-india.blogspot.com/2019/04/post-office-brand-strategy-identity.html
https://marketing-consulting-services-india.blogspot.com/2019/04/mi-adidas-brand-identity-application.html
https://marketing-consulting-services-india.blogspot.com/2019/04/klinik-32-is-newly-established-dental.html
https://marketing-consulting-services-india.blogspot.com/2019/04/keatons-branding-sales-lounge.html
https://marketing-consulting-services-india.blogspot.com/2019/04/seven-dials-pop-up-sourcing-management.html
https://marketing-consulting-services-india.blogspot.com/2019/04/bop-rebranding-brand-strategy-identity.html
https://marketing-consulting-services-india.blogspot.com/2019/04/whitbread-brand-mark-identity.html
https://marketing-consulting-services-india.blogspot.com/2019/04/castrol-uefa-brand-strategy-mark.html
https://marketing-consulting-services-india.blogspot.com/2019/04/itsu-interior-design-packaging-design.html
https://marketing-consulting-services-india.blogspot.com/2019/04/spirit-of-fashion-brand-awareness.html
https://marketing-consulting-services-india.blogspot.com/2019/04/vanta-school-branding-and-interior.html
https://marketing-consulting-services-india.blogspot.com/2019/04/vital-ingredient-brand-positioning-and.html
https://marketing-consulting-services-india.blogspot.com/2019/04/t-box-brand-identity-application-retail.html
https://marketing-consulting-services-india.blogspot.com/2019/04/giorgio-armani-branding-strategy-retail.html
http://www.apsense.com/article/pizza-union-king-cross-london-brand-application-interior-design-brand-identity-design-india.html
https://www.apsense.com/article/the-sofa-chair-company-branding-online-experience-website-design.html
https://www.apsense.com/article/arcelik-brand-application-environment-stand-architecture-architecture-design-company-india.html
http://www.apsense.com/article/the-art-of-denim-a-unique-seasonal-autumnwinter-denim-collections.html
https://www.apsense.com/article/thomas-lyte-customer-experience-design-interior-design.html
https://www.apsense.com/article/trends-in-hospitality-design-iam-brand-identity-design-in-mumbai-india.html
https://www.apsense.com/article/meatfree-restaurant-ethos-foods-launches-in-central-london-iam-brand-identity-design-india.html
https://www.apsense.com/article/thomas-lyte-customer-experience-design-interior-design-brand-strategy-consulting-in-india.html
https://www.apsense.com/article/ferahfeza-restaurant-design-and-branding-brand-design-agency-india.html
https://www.apsense.com/article/simone-branding-interior-design-packaging-brand-communications.html
https://www.apsense.com/article/isherwoods-brand-identity-interior-design-marketing-strategy-brand-strategy-consulting-in-indi.html
http://www.apsense.com/article/jan-restaurant-branding-and-interiors-brand-identity-design-india.html
https://www.apsense.com/article/keatons-branding-and-sales-lounge-brand-strategy-consulting-in-india.html
http://www.apsense.com/article/b-studio-customer-journey-analysis-digital-integration-interior-design-branded-environment.html
http://www.apsense.com/article/danske-bank-belfast-branch-network-strategy-branch-experience.html
http://www.apsense.com/article/idfc-customer-journey-mapping-branch-format-design-interior-design-rollout.html
https://www.apsense.com/article/kfc-design-communications-strategy.html

Garanti – Video Portal Interactive Design - Navigation Design, Structural Design, Visual Design, Interactive Design - Brand Identity Design in India

 

Garanti’s training department is constantly creating training videos for the bank’s thousands of employees, to take them even further in their career. In order to access all of the employees in an efficient way and to increase the visibility of the training videos, Garanti collaborated with I-AM to design a brand new video portal.

Meetings were held with Garanti to gain a deeper knowledge about the operation of the system, its content structure and the needs and requirements of its users. This knowledge helped us to determine the design direction and required additional functions of the new video portal. The main goal was to deliver the video content in an interesting and engaging way to the employees.

To achieve this goal, a new interaction structure was designed. This structure allows employees to easily access to the most up-to-date and popular videos. The new portal also introduces a social element by allowing users to like, share and comment on training videos.

We concluded the project by creating a matching visual concept design, which delivers great user experience and invokes pleasure of use.

Visit Our Website-:

https://marketing-consulting-services-india.blogspot.com/2019/04/seven-dials-pop-up-sourcing-management.html
https://marketing-consulting-services-india.blogspot.com/2019/04/bop-rebranding-brand-strategy-identity.html
https://marketing-consulting-services-india.blogspot.com/2019/04/whitbread-brand-mark-identity.html
https://marketing-consulting-services-india.blogspot.com/2019/04/castrol-uefa-brand-strategy-mark.html
https://marketing-consulting-services-india.blogspot.com/2019/04/itsu-interior-design-packaging-design.html
https://marketing-consulting-services-india.blogspot.com/2019/04/spirit-of-fashion-brand-awareness.html
https://marketing-consulting-services-india.blogspot.com/2019/04/vanta-school-branding-and-interior.html
https://marketing-consulting-services-india.blogspot.com/2019/04/vital-ingredient-brand-positioning-and.html
https://marketing-consulting-services-india.blogspot.com/2019/04/t-box-brand-identity-application-retail.html
https://marketing-consulting-services-india.blogspot.com/2019/04/giorgio-armani-branding-strategy-retail.html
http://www.apsense.com/article/pizza-union-king-cross-london-brand-application-interior-design-brand-identity-design-india.html
https://www.apsense.com/article/the-sofa-chair-company-branding-online-experience-website-design.html
https://www.apsense.com/article/arcelik-brand-application-environment-stand-architecture-architecture-design-company-india.html
http://www.apsense.com/article/the-art-of-denim-a-unique-seasonal-autumnwinter-denim-collections.html
https://www.apsense.com/article/thomas-lyte-customer-experience-design-interior-design.html
https://www.apsense.com/article/trends-in-hospitality-design-iam-brand-identity-design-in-mumbai-india.html
https://www.apsense.com/article/meatfree-restaurant-ethos-foods-launches-in-central-london-iam-brand-identity-design-india.html
https://www.apsense.com/article/thomas-lyte-customer-experience-design-interior-design-brand-strategy-consulting-in-india.html
https://www.apsense.com/article/ferahfeza-restaurant-design-and-branding-brand-design-agency-india.html
https://www.apsense.com/article/simone-branding-interior-design-packaging-brand-communications.html
https://www.apsense.com/article/isherwoods-brand-identity-interior-design-marketing-strategy-brand-strategy-consulting-in-indi.html
http://www.apsense.com/article/jan-restaurant-branding-and-interiors-brand-identity-design-india.html
https://www.apsense.com/article/keatons-branding-and-sales-lounge-brand-strategy-consulting-in-india.html
http://www.apsense.com/article/b-studio-customer-journey-analysis-digital-integration-interior-design-branded-environment.html
http://www.apsense.com/article/danske-bank-belfast-branch-network-strategy-branch-experience.html
http://www.apsense.com/article/idfc-customer-journey-mapping-branch-format-design-interior-design-rollout.html
https://www.apsense.com/article/kfc-design-communications-strategy.html
https://www.apsense.com/article/domus-brand-identity-application-sales-process-review-interior-design-india.html
http://www.apsense.com/article/klinik-32-brand-identity-mark-application-interior-design-iam-brand-identity-design-india.html
https://www.apsense.com/article/bop-rebranding-brand-strategy-application-visual-language-brand-design-agency-india.html
https://www.apsense.com/article/lumee-street-cafe-name-generation-brand-identity-interior-design-brand-identity-design-india.html
http://www.apsense.com/article/cleartrips-workspace-branding-design-branding-and-communication-concept-iam-graphic-design.html
http://www.apsense.com/article/fgb-bank-branch-interior-design-branding-branch-format-design-design-delivery-customer-journey.html
http://www.apsense.com/article/jan-restaurant-branding-and-interiors-brand-consultants-and-branding-agency-india.html

Castrol UEFA - Brand Strategy, Mark, Identity & Visual Language - Brand Identity Design India

 

Long associated with motorsport, Castrol are embracing football as a way to widen their franchise and appeal. As part of that strategy Castrol was a major sponsor of the UEFA European Football Championships in 2008.

In support of this, I-AM created a simple yet effective lock-up incorporating the iconic Castrol brand mark and the UEFA Euro 2008 event logo. This was used alongside a series of effective communication devices that brought the brands together with the common thread of ultimate performance.

The new visual identity gave credibility and meaning with Castrol’s association with the beautiful game and was rolled out across all Castrol communications well before the first whistle was blown.


What we did

Brand Strategy
Brand Mark
Brand Identity
Visual Language


 

Whitbread - Brand Mark, Identity, Guidelines & Visual Language - Branding and Corporate Identity Services India

 

Whitbread commissioned I-AM to refresh their logotype and identity as part of a scheme to create a new narrative for the company. They also wanted replace the final remnants of an
ex-brewing reputation that still existed in some areas.

Whitbread is not a customer facing company; rather, it is the bedrock foundation beneath a family of brands. As such,I-AM identified two high priority target audiences: while it was important for Whitbread to be seen by those in the City as a well-run and dynamic business it was also important for employees to view Whitbread as a place they could be proud to spend their careers.

I-AM have positioned Whitbread as ‘the eat, sleep and drink company’ – both an indication of the activities of the business and an expression of the commitment the employees have towards the company and its customers.



What we did

Brand Mark
Brand Identity
Brand Guidelines
Visual Language

Keatons Branding & Sales Lounge - Brand Strategy Consulting in India

 

A refreshed and revived brand identity has allowed Keatons to be noticed in their world, not only on the streets but on the web too. The suite of branded literature has handed negotiators excellent tools to help express their brand values and the
Keatons personality.

A stylish, intuitive website allows clients to not only view and enquire about properties but also to discover more about the people they encounter at Keatons.

The result is a striking, coherent and sophisticated brand image that gives a platform for Keatons to achieve ambitious plans for growth and expansion, rising above the ‘also-rans’ in this crowded sector. I-AM continue to work with Keatons on the on-going development and application of the new branding.


What we did

Brand Strategy
Brand Identity
Brand Application
Visual Language
Website Design

T Box - Brand Identity, Application, Retail Strategy, Interior Design - Brand Identity Design India

 

T.box is the original brand of Boyner/Aymarka Group and has been reincarnated through the collaboration of I-AM’s London and Istanbul design teams.

I-AM created the new brand for T.box by developing a new identity, brand communication and store design concept. I-AM have taken the new T.box identity to shopping centres and high streets all around Turkey and it seems to be causing quite a stir!

The brand has continued to grow, gaining a new stream of loyal fans. We are sure that T.box will continue to stand out in the Turkish retail market.


What we did

Brand Identity
Brand Application
Retail Strategy
Interior Design


 

Post Office - Brand Strategy, Identity, Application, Interior Design - Brand Design Agency India

 

The arrival of new competitors, and the arrival of email and web have meant that the past decade has been one of transformation for the Post Office. I-AM were asked to re-think the Crown Post Offices and create an efficient experience that would build the Post Office brand perception over the next ten years.

Taking such a well-loved, recognisable brand and adapting it for an ever-changing market place was an exercise in simplification and clarity of communication. The mark itself was stripped back to basics with a brighter, cleaner colour palette. The visual language style utilises a friendly type style and simple illustration.

The customer process in the new Crown Post Offices also required a rethink of the communication strategy to help reduce waiting times. Central to this solution was the goal of removing the infamous standing queues from the Post Office. This goal has now become a reality. The ideas that I-AM developed are now being rolled out across the nation’s Post Office network.


What we did

Brand Strategy
Brand Identity
Brand Application
Interior Design