Showing posts with label Marketing Strategy. Show all posts
Showing posts with label Marketing Strategy. Show all posts

Friday, 1 November 2019

Digital & User Experiences matters for Digital Experiences - Web Portal Design, Mobile App Design developement & User Requirement Analysis

User experiences matter. Every day, more and more services are provided through digital channels – and competition is tough. What users think and feel while using a digital offer determines whether that offer will be a hit or a miss.

Does your offer provide value to your customers’ lives? Can they use the service easily? Does it steal their hearts? At I-AM, we value these objectives and we assess your existing offer through expert analysis and rigorous user testing. We also create original designs that combine content (functions & features) with structure (information architecture, navigation and wireframes) and form (visual design).

Whether we’re designing an e-retail website, an ATM interface, an intranet or a mobile application, it all starts with researching the customer’s needs and identifying the content they are looking for, producing information architecture and navigation that is easy to use, laying out the pages (wireframes) in a way that makes it easy to find what you are looking for, while incorporating a striking visual and interactive effect. We prioritise user experience in digital channels and we believe a satisfactory experience is pre-requisite of engaging digital services. That’s how we design great user experiences!

Visit Our Website-:

https://corporate-branding-services-india.blogspot.com/2019/07/vanta-school-branding-interior-design.html
https://corporate-branding-services-india.blogspot.com/2019/07/castrol-uefa-brand-strategy-mark.html
https://corporate-branding-services-india.blogspot.com/2019/07/whitbread-brand-mark-identity.html
https://corporate-branding-services-india.blogspot.com/2019/07/keatons-branding-sales-lounge-brand.html
https://corporate-branding-services-india.blogspot.com/2019/07/t-box-brand-identity-application-retail.html
https://corporate-branding-services-india.blogspot.com/2019/07/vital-ingredient-brand-positioning.html
https://corporate-branding-services-india.blogspot.com/2019/07/spirit-of-fashion-brand-awareness.html
https://corporate-branding-services-india.blogspot.com/2019/07/itsu-interior-design-packaging-design.html
https://corporate-branding-services-india.blogspot.com/2019/07/bop-rebranding-brand-strategy-identity.html
https://corporate-branding-services-india.blogspot.com/2019/07/seven-dials-pop-up-sourcing-management.html
https://corporate-branding-services-india.blogspot.com/2019/07/mi-adidas-brand-identity-application.html
https://corporate-branding-services-india.blogspot.com/2019/07/klinik-32-brand-identity-mark.html
https://corporate-branding-services-india.blogspot.com/2019/07/post-office-brand-strategy-identity.html
https://corporate-branding-services-india.blogspot.com/2019/07/chilango-brand-to-deliver-stampede-of.html
https://corporate-branding-services-india.blogspot.com/2019/07/new-india-bank-branding-digital-ux.html
https://corporate-branding-services-india.blogspot.com/2019/07/nationwide-brand-strategy-identity-in.html
https://iamonline.wordpress.com/2019/06/26/odeabank-branding-interior-atm-design-digital-integration/
https://iamonline.wordpress.com/2019/06/26/nationwide-branch-experience-interior-design-atm-kiosk-design/
https://iamonline.wordpress.com/2019/06/26/domus-brand-identity-application-sales-process-review-interior-design-india/
https://iamonline.wordpress.com/2019/06/26/ferahfeza-restaurant-design-and-branding/
https://iamonline.wordpress.com/2019/06/26/chilango-a-brand-to-deliver-a-stampede-of-mexican-flavours/
https://iamonline.wordpress.com/2019/06/26/branding-and-interior-design-concept-for-vegetarian-restaurant-ethos-2/
https://iamonline.wordpress.com/2019/06/26/itsu-interior-design-packaging-design-multi-sensory-consulting/
https://iamonline.wordpress.com/2019/06/26/klinik-32-brand-identity-mark-application-interior-design/
https://iamonline.wordpress.com/2019/06/26/lakwatsa-restaurant-design-branding/
https://iamonline.wordpress.com/2019/06/26/pizza-union-brand-strategy-identity-application-interior-design/
https://marketing-consulting-services-india.blogspot.com/2019/04/the-art-of-denim-unique-seasonal.html
https://marketing-consulting-services-india.blogspot.com/2019/04/nationwide-brand-strategy-identity-in.html
https://marketing-consulting-services-india.blogspot.com/2019/04/flipkart-has-been-growing-at-rapid-pace.html
https://marketing-consulting-services-india.blogspot.com/2019/04/idfc-indian-development-and-finance.html
https://marketing-consulting-services-india.blogspot.com/2019/04/new-india-bank-branding-digital-ux.html
https://marketing-consulting-services-india.blogspot.com/2019/04/chilango-brand-to-deliver-stampede-of.html
https://marketing-consulting-services-india.blogspot.com/2019/04/post-office-brand-strategy-identity.html
https://marketing-consulting-services-india.blogspot.com/2019/04/mi-adidas-brand-identity-application.html
https://marketing-consulting-services-india.blogspot.com/2019/04/klinik-32-is-newly-established-dental.html

Wednesday, 9 October 2019

Seven Dials - Pop-up Sourcing, Pop-up Management, Brand Identity, Brand Strategy, Collateral Design, Event Strategy & Marketing Consulting Services

 
I-AM Beyond have been working with Shaftesbury to create compelling retail destinations and brand awareness campaigns for some time. Shaftesbury commissioned I-AM Beyond to review Seven Dials in Covent Garden and establish it as a destination retail area.

I-AM Beyond conducted a branding exercise to define the essence of Seven Dials culminating in a re-brand and re-alignment of the area. With a new brand vision for the ‘discerning modern shopper’, our team has worked with Shaftesbury to roll out the new brand proposition. This process has incorporated new collateral, a new website, pop-up store strategy, retail mix strategy and ongoing brand awareness campaigns that are fully in-line with Seven Dials’ target audience and the retails brands that want to attract them.

After the successful re-launch of the area and trade-focused events such as the Pop-Up Raffle incentive, I-AM Beyond are continuing to work with Shaftesbury to communicate their brand essence.

Visit Our Website-:
https://corporate-branding-services-india.blogspot.com/2019/07/vanta-school-branding-interior-design.html
https://corporate-branding-services-india.blogspot.com/2019/07/castrol-uefa-brand-strategy-mark.html
https://corporate-branding-services-india.blogspot.com/2019/07/whitbread-brand-mark-identity.html
https://corporate-branding-services-india.blogspot.com/2019/07/keatons-branding-sales-lounge-brand.html
https://corporate-branding-services-india.blogspot.com/2019/07/t-box-brand-identity-application-retail.html
https://corporate-branding-services-india.blogspot.com/2019/07/vital-ingredient-brand-positioning.html
https://corporate-branding-services-india.blogspot.com/2019/07/spirit-of-fashion-brand-awareness.html
https://corporate-branding-services-india.blogspot.com/2019/07/itsu-interior-design-packaging-design.html
https://corporate-branding-services-india.blogspot.com/2019/07/bop-rebranding-brand-strategy-identity.html
https://corporate-branding-services-india.blogspot.com/2019/07/seven-dials-pop-up-sourcing-management.html
https://corporate-branding-services-india.blogspot.com/2019/07/mi-adidas-brand-identity-application.html
https://corporate-branding-services-india.blogspot.com/2019/07/klinik-32-brand-identity-mark.html
https://corporate-branding-services-india.blogspot.com/2019/07/post-office-brand-strategy-identity.html
https://corporate-branding-services-india.blogspot.com/2019/07/chilango-brand-to-deliver-stampede-of.html
https://corporate-branding-services-india.blogspot.com/2019/07/new-india-bank-branding-digital-ux.html
https://corporate-branding-services-india.blogspot.com/2019/07/nationwide-brand-strategy-identity-in.html
https://iamonline.wordpress.com/2019/06/26/odeabank-branding-interior-atm-design-digital-integration/
https://iamonline.wordpress.com/2019/06/26/nationwide-branch-experience-interior-design-atm-kiosk-design/
https://iamonline.wordpress.com/2019/06/26/domus-brand-identity-application-sales-process-review-interior-design-india/
https://iamonline.wordpress.com/2019/06/26/ferahfeza-restaurant-design-and-branding/
https://iamonline.wordpress.com/2019/06/26/chilango-a-brand-to-deliver-a-stampede-of-mexican-flavours/
https://iamonline.wordpress.com/2019/06/26/branding-and-interior-design-concept-for-vegetarian-restaurant-ethos-2/
https://iamonline.wordpress.com/2019/06/26/itsu-interior-design-packaging-design-multi-sensory-consulting/
https://iamonline.wordpress.com/2019/06/26/klinik-32-brand-identity-mark-application-interior-design/
https://iamonline.wordpress.com/2019/06/26/lakwatsa-restaurant-design-branding/
https://iamonline.wordpress.com/2019/06/26/pizza-union-brand-strategy-identity-application-interior-design/
https://marketing-consulting-services-india.blogspot.com/2019/04/the-art-of-denim-unique-seasonal.html
https://marketing-consulting-services-india.blogspot.com/2019/04/nationwide-brand-strategy-identity-in.html
https://marketing-consulting-services-india.blogspot.com/2019/04/flipkart-has-been-growing-at-rapid-pace.html
https://marketing-consulting-services-india.blogspot.com/2019/04/idfc-indian-development-and-finance.html
https://marketing-consulting-services-india.blogspot.com/2019/04/new-india-bank-branding-digital-ux.html
https://marketing-consulting-services-india.blogspot.com/2019/04/chilango-brand-to-deliver-stampede-of.html
https://marketing-consulting-services-india.blogspot.com/2019/04/post-office-brand-strategy-identity.html
https://marketing-consulting-services-india.blogspot.com/2019/04/mi-adidas-brand-identity-application.html
https://marketing-consulting-services-india.blogspot.com/2019/04/klinik-32-is-newly-established-dental.html
https://marketing-consulting-services-india.blogspot.com/2019/04/keatons-branding-sales-lounge.html
https://marketing-consulting-services-india.blogspot.com/2019/04/seven-dials-pop-up-sourcing-management.html
https://marketing-consulting-services-india.blogspot.com/2019/04/bop-rebranding-brand-strategy-identity.html

Tuesday, 8 October 2019

Spirit of Fashion - Brand Awareness, Location Sourcing, Marketing Strategy, Event Management, Social Media Strategy & Brand Identity Design in India

McArthurGlen Designer Outlets approached I-AM Beyond to generate an awareness strategy to align them with premium fashion brands. I-AM Beyond rolled out the ‘Spirit of Fashion’ awards in collaboration with the Royal College of Art, championing emerging British Designers.

I-AM Beyond generated a below-the-line strategy based around
a touring pop-up store. Showcasing an exclusive collection of men’s and womenswear by award-winning fashion designers Carolyn Massey, Matthew Miller and Rachel Barrett, the store popped up in key retail locations including London’s Covent Garden, Manchester’s Spinningfields and Glasgow’s Princes square.
The touring schedule included events over London Fashion Week, exclusive blogger’s events and private press and VIP events for McArthurGlen’s clients.

I-AM Beyond delivered the complete project from conceptualisation to fit-out, shop management, location sourcing, managing and promoting parties, collaborations with fashion bloggers, sourcing and managing staff, stock and sales. 
The team continue to work together on future campaign and pop-up concepts linked with the brand.

Visit Our Website-:

https://corporate-branding-services-india.blogspot.com/2019/07/vanta-school-branding-interior-design.html
https://corporate-branding-services-india.blogspot.com/2019/07/castrol-uefa-brand-strategy-mark.html
https://corporate-branding-services-india.blogspot.com/2019/07/whitbread-brand-mark-identity.html
https://corporate-branding-services-india.blogspot.com/2019/07/keatons-branding-sales-lounge-brand.html
https://corporate-branding-services-india.blogspot.com/2019/07/t-box-brand-identity-application-retail.html
https://corporate-branding-services-india.blogspot.com/2019/07/vital-ingredient-brand-positioning.html
https://corporate-branding-services-india.blogspot.com/2019/07/spirit-of-fashion-brand-awareness.html
https://corporate-branding-services-india.blogspot.com/2019/07/itsu-interior-design-packaging-design.html
https://corporate-branding-services-india.blogspot.com/2019/07/bop-rebranding-brand-strategy-identity.html
https://corporate-branding-services-india.blogspot.com/2019/07/seven-dials-pop-up-sourcing-management.html
https://corporate-branding-services-india.blogspot.com/2019/07/mi-adidas-brand-identity-application.html
https://corporate-branding-services-india.blogspot.com/2019/07/klinik-32-brand-identity-mark.html
https://corporate-branding-services-india.blogspot.com/2019/07/post-office-brand-strategy-identity.html
https://corporate-branding-services-india.blogspot.com/2019/07/chilango-brand-to-deliver-stampede-of.html
https://corporate-branding-services-india.blogspot.com/2019/07/new-india-bank-branding-digital-ux.html
https://corporate-branding-services-india.blogspot.com/2019/07/nationwide-brand-strategy-identity-in.html
https://iamonline.wordpress.com/2019/06/26/odeabank-branding-interior-atm-design-digital-integration/
https://iamonline.wordpress.com/2019/06/26/nationwide-branch-experience-interior-design-atm-kiosk-design/
https://iamonline.wordpress.com/2019/06/26/domus-brand-identity-application-sales-process-review-interior-design-india/
https://iamonline.wordpress.com/2019/06/26/ferahfeza-restaurant-design-and-branding/
https://iamonline.wordpress.com/2019/06/26/chilango-a-brand-to-deliver-a-stampede-of-mexican-flavours/
https://iamonline.wordpress.com/2019/06/26/branding-and-interior-design-concept-for-vegetarian-restaurant-ethos-2/
https://iamonline.wordpress.com/2019/06/26/itsu-interior-design-packaging-design-multi-sensory-consulting/
https://iamonline.wordpress.com/2019/06/26/klinik-32-brand-identity-mark-application-interior-design/
https://iamonline.wordpress.com/2019/06/26/lakwatsa-restaurant-design-branding/
https://iamonline.wordpress.com/2019/06/26/pizza-union-brand-strategy-identity-application-interior-design/
https://marketing-consulting-services-india.blogspot.com/2019/04/the-art-of-denim-unique-seasonal.html
https://marketing-consulting-services-india.blogspot.com/2019/04/nationwide-brand-strategy-identity-in.html
https://marketing-consulting-services-india.blogspot.com/2019/04/flipkart-has-been-growing-at-rapid-pace.html
https://marketing-consulting-services-india.blogspot.com/2019/04/idfc-indian-development-and-finance.html
https://marketing-consulting-services-india.blogspot.com/2019/04/new-india-bank-branding-digital-ux.html
https://marketing-consulting-services-india.blogspot.com/2019/04/chilango-brand-to-deliver-stampede-of.html
https://marketing-consulting-services-india.blogspot.com/2019/04/post-office-brand-strategy-identity.html
https://marketing-consulting-services-india.blogspot.com/2019/04/mi-adidas-brand-identity-application.html
https://marketing-consulting-services-india.blogspot.com/2019/04/klinik-32-is-newly-established-dental.html
https://marketing-consulting-services-india.blogspot.com/2019/04/keatons-branding-sales-lounge.html

Tuesday, 30 July 2019

Spirit of Fashion - Brand Awareness, Location Sourcing, Digital - Marketing Consulting Services India

 

McArthurGlen Designer Outlets approached I-AM Beyond to generate an awareness strategy to align them with premium fashion brands. I-AM Beyond rolled out the ‘Spirit of Fashion’ awards in collaboration with the Royal College of Art, championing emerging British Designers.

I-AM Beyond generated a below-the-line strategy based around a touring pop-up store. Showcasing an exclusive collection of men’s and womenswear by award-winning fashion designers Carolyn Massey, Matthew Miller and Rachel Barrett, the store popped up in key retail locations including London’s Covent Garden, Manchester’s Spinningfields and Glasgow’s Princes square.
The touring schedule included events over London Fashion Week, exclusive blogger’s events and private press and VIP events for McArthurGlen’s clients.

I-AM Beyond delivered the complete project from conceptualisation to fit-out, shop management, location sourcing, managing and promoting parties, collaborations with fashion bloggers, sourcing and managing staff, stock and sales. 
The team continue to work together on future campaign and pop-up concepts linked with the brand.



What we did

Brand Awareness
Blogger Outreach
Location Sourcing
Marketing Strategy
Event Management
Event Production
Pop-up Store Management
Retail Concept Design
Social Media Strategy
Social Media Implementation

Seven Dials - Pop-up Sourcing & Management, Collateral Design, Retail Mix - Brand Design Agency India

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I-AM Beyond have been working with Shaftesbury to create compelling retail destinations and brand awareness campaigns for some time. Shaftesbury commissioned I-AM Beyond to review Seven Dials in Covent Garden and establish it as a destination retail area.

I-AM Beyond conducted a branding exercise to define the essence of Seven Dials culminating in a re-brand and re-alignment of the area. With a new brand vision for the ‘discerning modern shopper’, our team has worked with Shaftesbury to roll out the new brand proposition. This process has incorporated new collateral, a new website, pop-up store strategy, retail mix strategy and ongoing brand awareness campaigns that are fully in-line with Seven Dials’ target audience and the retails brands that want to attract them.

After the successful re-launch of the area and trade-focused events such as the Pop-Up Raffle incentive, I-AM Beyond are continuing to work with Shaftesbury to communicate their brand essence.


What we did

Pop-up Sourcing
Pop-up Management
Brand Identity
Brand Strategy
Collateral Design
Event Strategy
Event Production
Marketing Strategy
Retail Mix
Website Design