Digital & User Experiences matters for Digital Experiences - Web Portal Design, Mobile App Design developement & User Requirement Analysis

User experiences matter. Every day, more and more services are provided through digital channels – and competition is tough. What users think and feel while using a digital offer determines whether that offer will be a hit or a miss.

Does your offer provide value to your customers’ lives? Can they use the service easily? Does it steal their hearts? At I-AM, we value these objectives and we assess your existing offer through expert analysis and rigorous user testing. We also create original designs that combine content (functions & features) with structure (information architecture, navigation and wireframes) and form (visual design).

Whether we’re designing an e-retail website, an ATM interface, an intranet or a mobile application, it all starts with researching the customer’s needs and identifying the content they are looking for, producing information architecture and navigation that is easy to use, laying out the pages (wireframes) in a way that makes it easy to find what you are looking for, while incorporating a striking visual and interactive effect. We prioritise user experience in digital channels and we believe a satisfactory experience is pre-requisite of engaging digital services. That’s how we design great user experiences!

Visit Our Website-:

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https://iamonline.wordpress.com/2019/06/26/chilango-a-brand-to-deliver-a-stampede-of-mexican-flavours/
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Seven Dials - Pop-up Sourcing, Pop-up Management, Brand Identity, Brand Strategy, Collateral Design, Event Strategy & Marketing Consulting Services

 
I-AM Beyond have been working with Shaftesbury to create compelling retail destinations and brand awareness campaigns for some time. Shaftesbury commissioned I-AM Beyond to review Seven Dials in Covent Garden and establish it as a destination retail area.

I-AM Beyond conducted a branding exercise to define the essence of Seven Dials culminating in a re-brand and re-alignment of the area. With a new brand vision for the ‘discerning modern shopper’, our team has worked with Shaftesbury to roll out the new brand proposition. This process has incorporated new collateral, a new website, pop-up store strategy, retail mix strategy and ongoing brand awareness campaigns that are fully in-line with Seven Dials’ target audience and the retails brands that want to attract them.

After the successful re-launch of the area and trade-focused events such as the Pop-Up Raffle incentive, I-AM Beyond are continuing to work with Shaftesbury to communicate their brand essence.

Visit Our Website-:
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Designing an Intimate French Bistro

Our client approached I-AM with a plan to start a new French bistro in Delhi with authentic hearty French food in a comfortable intimate space. They wished to reflect the nostalgia of travels to France, or the dream to visit one day. After conducting a naming exercise, the final name selected was Reve which means ‘dream’ in French.

 

An identity was designed which was inspired from the wrought iron balconies in France, often found integrated with modern architecture as well. The identity forms a unicorn, a legendary creature that is associated with wish fulfilment, and reflects imagination, dreaminess, and grace. The brand colour was inspired from the oxidised copper domes often found in classical architecture in Europe.

 

The objective of the space design was to take one back to travel memories and special moments shared and experienced in France, while maintaining a contemporary relevance. The idea was to immerse the customer in a space that feels like a friend’s living room in an old French quarter, filled with stories and memories collected while travelling. The nostalgic clear globe dim lights add romanticism to the interiors and beautifully highlight simple unfinished textures and patterns, creating an intimate dining experience.

 

Arches have always been a very integral structural/architectural element in French architecture, in buildings and facades. The main dining space is divided in to two areas using a roughly textured semi circular arched wall which makes the space intimate. Planters with creepers make the space warm. The space is then finished with large beautiful watercolour sketch painted on the wall, with a note of a travel memory.

 

Visit Our Website-:
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Pizza Union - Brand Strategy, Identity, Application, Interior Design - Workspace Branding, Brand Identity Design & Brand Consultants India

 

Pizza Union came to I-AM with a brief to design a new brand
and interior for their fast, fresh pizza concept. The high quality ingredients, Neapolitan influence and authentic stone-baked cooking method required a brand that would not only draw on their Italian influences, but also project a cool urban personality.

I-AM set about creating a space that is entirely distinct from
run-of-the-mill pizzerias. The result is atmospheric and dramatic, but also open, functional and honest. The spectacular oven is the focal point of the design and along with the marble counter and open kitchen adds a theatrical element to the restaurant.

Pizza Union has proved to be hugely popular and is always bustling during lunch and dinner hours. Since the opening in July, sales have exceeded expectations and are continuing to grow.

Visit Our Website-:

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Chilango - A brand to deliver a Stampede of Mexican Flavours - Brand Strategy, Brand Identity, Brand Application, Interior Design & Website Design

I-AM have worked with the Chilango founders on every creative aspect of their business for the last six years. Following some early success, Erik and Dan approached I-AM to develop a new strategic brand positioning that would best express their essence, vision and newfound confidence.

I-AM created a brand name and introduced a true Latin spirit to the personality that customers could readily engage with. The Chilango name perfectly captures the essence of gritty and urban Modern Mexico and gives it a twist of urban cool. The interior concept is fast, vibrant and energising. In harmony with the new brand identity, I-AM developed the website content and visuals. Stories about meals, ingredients and where they come from were emphasised and the outcome is a colourful, joyful and user-centred website.

Vivid colour, a sense of fun and a sprinkling of Latin lust for life has proven a recipe for success; Chilango now have seven successful UK sites and were recently awarded ‘best new restaurant concept’ at the ROTI awards.

Visit Our Website-:

https://corporate-branding-services-india.blogspot.com/2019/07/vanta-school-branding-interior-design.html
https://corporate-branding-services-india.blogspot.com/2019/07/castrol-uefa-brand-strategy-mark.html
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Klinik 32 - Brand Identity, Brand Mark, Brand Application & Interior Design - Branding Agency, Brand Identity Design & Brand Strategy Consulting India

 
Klinik 32 is a newly established dental clinic situated in Nişantaşı, Istanbul. I-AM were commissioned to design a new patient experience for the clinic that included designing the branding as well as the interior design of the space.

The eye-catching and cosy design sets the benchmark for future medical clinics. I-AM proposed an approach that differentiated the space from other conventional clinics. The aim was to create a homely environment where customers can feel relaxed. With its warm atmosphere and friendly design I-AM proposed an alternative to the cold, white-wall appearance of medical institutions. Home-like qualities such as wooden floors, coloured walls and pendant lighting were implemented to serve this goal.

The result is an atmosphere that makes customers feel welcome and less intimidated. I-AM proposed an alternative design approach to the health sector that has been very well received by staff and patients alike.

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Spirit of Fashion - Brand Awareness, Location Sourcing, Marketing Strategy, Event Management, Social Media Strategy & Brand Identity Design in India

McArthurGlen Designer Outlets approached I-AM Beyond to generate an awareness strategy to align them with premium fashion brands. I-AM Beyond rolled out the ‘Spirit of Fashion’ awards in collaboration with the Royal College of Art, championing emerging British Designers.

I-AM Beyond generated a below-the-line strategy based around
a touring pop-up store. Showcasing an exclusive collection of men’s and womenswear by award-winning fashion designers Carolyn Massey, Matthew Miller and Rachel Barrett, the store popped up in key retail locations including London’s Covent Garden, Manchester’s Spinningfields and Glasgow’s Princes square.
The touring schedule included events over London Fashion Week, exclusive blogger’s events and private press and VIP events for McArthurGlen’s clients.

I-AM Beyond delivered the complete project from conceptualisation to fit-out, shop management, location sourcing, managing and promoting parties, collaborations with fashion bloggers, sourcing and managing staff, stock and sales. 
The team continue to work together on future campaign and pop-up concepts linked with the brand.

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