Vanta - School branding & Interior Design - Brand Design Agency India

 

Apollo Group Inc. is a US leader in adult and online education. They aim to advance access to quality global education through visionary leadership, dynamic student and faculty culture and an impressive local and national reputation.

The brief was to create a brand for a new form of adult education, which included name generation, brand identity and tone of voice. I-AM created a versatile brand language that could be easily translated and understood across a number of countries and cultures.

The space that I-AM created for the face-to-face learning at Vanta is an incredibly flexible space allowing mentors and students to easily meet in a comfortable and inspiring environment. The online Vanta pilots are up and running and experiencing great success.



What we did

Brand Identity
Name Generation
Tone of Voice
Brand Application
Interior Design

Castrol UEFA - Brand Strategy, Mark, Identity & Visual Language - Brand Identity Design India

 

Long associated with motorsport, Castrol are embracing football as a way to widen their franchise and appeal. As part of that strategy Castrol was a major sponsor of the UEFA European Football Championships in 2008.

In support of this, I-AM created a simple yet effective lock-up incorporating the iconic Castrol brand mark and the UEFA Euro 2008 event logo. This was used alongside a series of effective communication devices that brought the brands together with the common thread of ultimate performance.

The new visual identity gave credibility and meaning with Castrol’s association with the beautiful game and was rolled out across all Castrol communications well before the first whistle was blown.


What we did

Brand Strategy
Brand Mark
Brand Identity
Visual Language


 

Whitbread - Brand Mark, Identity, Guidelines & Visual Language - Branding and Corporate Identity Services India

 

Whitbread commissioned I-AM to refresh their logotype and identity as part of a scheme to create a new narrative for the company. They also wanted replace the final remnants of an
ex-brewing reputation that still existed in some areas.

Whitbread is not a customer facing company; rather, it is the bedrock foundation beneath a family of brands. As such,I-AM identified two high priority target audiences: while it was important for Whitbread to be seen by those in the City as a well-run and dynamic business it was also important for employees to view Whitbread as a place they could be proud to spend their careers.

I-AM have positioned Whitbread as ‘the eat, sleep and drink company’ – both an indication of the activities of the business and an expression of the commitment the employees have towards the company and its customers.



What we did

Brand Mark
Brand Identity
Brand Guidelines
Visual Language

Keatons Branding & Sales Lounge - Brand Strategy Consulting in India

 

A refreshed and revived brand identity has allowed Keatons to be noticed in their world, not only on the streets but on the web too. The suite of branded literature has handed negotiators excellent tools to help express their brand values and the
Keatons personality.

A stylish, intuitive website allows clients to not only view and enquire about properties but also to discover more about the people they encounter at Keatons.

The result is a striking, coherent and sophisticated brand image that gives a platform for Keatons to achieve ambitious plans for growth and expansion, rising above the ‘also-rans’ in this crowded sector. I-AM continue to work with Keatons on the on-going development and application of the new branding.


What we did

Brand Strategy
Brand Identity
Brand Application
Visual Language
Website Design

T Box - Brand Identity, Application, Retail Strategy, Interior Design - Brand Identity Design India

 

T.box is the original brand of Boyner/Aymarka Group and has been reincarnated through the collaboration of I-AM’s London and Istanbul design teams.

I-AM created the new brand for T.box by developing a new identity, brand communication and store design concept. I-AM have taken the new T.box identity to shopping centres and high streets all around Turkey and it seems to be causing quite a stir!

The brand has continued to grow, gaining a new stream of loyal fans. We are sure that T.box will continue to stand out in the Turkish retail market.


What we did

Brand Identity
Brand Application
Retail Strategy
Interior Design


 

Vital Ingredient - Brand Positioning & Identity, Interior Design - Brand Positioning Services in India

 

With five existing stores across London, Vital Ingredient appointed I-AM with the aim of re-packaging their brand and visual language for large-scale roll out expansion.

The work carried out by I-AM revolved around the Vital Ingredient proposition of providing food that is healthy, wholesome and tailor-made (and not a sandwich). The key challenge was to communicate the offer, and a very large menu, in a clear and informative way.

The result is an experience in which customers can understand the process quickly and simply so they get exactly what they want and enjoy the selection and preparation that takes place right in front of them.


What we did

Brand Strategy
Brand Positioning
Brand Identity
Competitive Market Review
Interior Design
Packaging Design

Spirit of Fashion - Brand Awareness, Location Sourcing, Digital - Marketing Consulting Services India

 

McArthurGlen Designer Outlets approached I-AM Beyond to generate an awareness strategy to align them with premium fashion brands. I-AM Beyond rolled out the ‘Spirit of Fashion’ awards in collaboration with the Royal College of Art, championing emerging British Designers.

I-AM Beyond generated a below-the-line strategy based around a touring pop-up store. Showcasing an exclusive collection of men’s and womenswear by award-winning fashion designers Carolyn Massey, Matthew Miller and Rachel Barrett, the store popped up in key retail locations including London’s Covent Garden, Manchester’s Spinningfields and Glasgow’s Princes square.
The touring schedule included events over London Fashion Week, exclusive blogger’s events and private press and VIP events for McArthurGlen’s clients.

I-AM Beyond delivered the complete project from conceptualisation to fit-out, shop management, location sourcing, managing and promoting parties, collaborations with fashion bloggers, sourcing and managing staff, stock and sales. 
The team continue to work together on future campaign and pop-up concepts linked with the brand.



What we did

Brand Awareness
Blogger Outreach
Location Sourcing
Marketing Strategy
Event Management
Event Production
Pop-up Store Management
Retail Concept Design
Social Media Strategy
Social Media Implementation

Itsu - Interior Design, Packaging Design, Multi-sensory Consulting - Brand Design Agency India

 

Having redefined the humble sandwich with Pret A Manger, Julian Metcalfe embarked on a mission to bring delicious, affordable and healthy fast food to the masses through a national network of eat-in and take-away Itsu restaurants. I-AM were asked to communicate the Itsu brand story and design the ultimate Itsu restaurant experience.

I-AM set about communicating the benefits of Itsu through a new personality and delivered this message through every possible expression of the brand from Potsu one-pot meals to coffee and frozen yoghurt. A complete restaurant experience is delivered through a soft and warm aesthetic designed to appeal equally to all five senses.

The Itsu experience designed by I-AM has been rolled out across the UK, and a whole new audience is being introduced to the benefits of healthy eating.



What we did

Brand Identity
Brand Application
Interior Design
Packaging Design
Multi-sensory Consulting

BOP - Rebranding, Brand Strategy, Identity, Application & Visual Language - Brand Strategy Consulting in India

 

BOP is a real-estate agent based in Noida, just outside of Delhi. They came to I-AM in need of a total makeover of their brand.

They wanted to get closer to their customers and be seen as a helpful and friendly advisory service and overcome the prejudices against of high-class and expensive property sellers all while retaining a contemporary and edgy look and feel. I-AM created a new logo and a young and professional brand language to support these goals.

The result is a flexible brand that allows BOP to interchange elements according to different situations such as sponsorships, advertising or collateral.

What we did
Brand Strategy
Brand Identity
Brand Application
Visual Language


 

Seven Dials - Pop-up Sourcing & Management, Collateral Design, Retail Mix - Brand Design Agency India

 

I-AM Beyond have been working with Shaftesbury to create compelling retail destinations and brand awareness campaigns for some time. Shaftesbury commissioned I-AM Beyond to review Seven Dials in Covent Garden and establish it as a destination retail area.

I-AM Beyond conducted a branding exercise to define the essence of Seven Dials culminating in a re-brand and re-alignment of the area. With a new brand vision for the ‘discerning modern shopper’, our team has worked with Shaftesbury to roll out the new brand proposition. This process has incorporated new collateral, a new website, pop-up store strategy, retail mix strategy and ongoing brand awareness campaigns that are fully in-line with Seven Dials’ target audience and the retails brands that want to attract them.

After the successful re-launch of the area and trade-focused events such as the Pop-Up Raffle incentive, I-AM Beyond are continuing to work with Shaftesbury to communicate their brand essence.


What we did

Pop-up Sourcing
Pop-up Management
Brand Identity
Brand Strategy
Collateral Design
Event Strategy
Event Production
Marketing Strategy
Retail Mix
Website Design

Mi Adidas - Brand Identity & Application, Visual Language, Digital - Brand Identity Design India

 

Adidas were implementing an aggressive global brand development strategy that included the introduction of a revolutionary new footwear customisation concept, Mi Adidas.

I-AM were asked to create a unique brand language and in-store customer experience to communicate the proposition’s unique benefits. I-AM worked with the Adidas marketing and product development teams to develop a clear brand communication strategy and new Mi Adidas visual language.

With the launch of the new fully integrated Mi Adidas brand language and in-store experience, the concept has built a new level of engagement between consumers and the Adidas brand.


What we did

Brand Identity
Brand Application
Visual Language
Interior Design

Klinik 32 - Brand Identity, Mark, Application & Interior Design - Brand Identity Design India

 

Klinik 32 is a newly established dental clinic situated in Nişantaşı, Istanbul. I-AM were commissioned to design a new patient experience for the clinic that included designing the branding as well as the interior design of the space.

The eye-catching and cosy design sets the benchmark for future medical clinics. I-AM proposed an approach that differentiated the space from other conventional clinics. The aim was to create a homely environment where customers can feel relaxed. With its warm atmosphere and friendly design I-AM proposed an alternative to the cold, white-wall appearance of medical institutions. Home-like qualities such as wooden floors, coloured walls and pendant lighting were implemented to serve this goal.

The result is an atmosphere that makes customers feel welcome and less intimidated. I-AM proposed an alternative design approach to the health sector that has been very well received by staff and patients alike.



What we did

Brand Identity
Brand Mark
Brand Application
Interior Design

Post Office - Brand Strategy, Identity, Application, Interior Design - Brand Design Agency India

 

The arrival of new competitors, and the arrival of email and web have meant that the past decade has been one of transformation for the Post Office. I-AM were asked to re-think the Crown Post Offices and create an efficient experience that would build the Post Office brand perception over the next ten years.

Taking such a well-loved, recognisable brand and adapting it for an ever-changing market place was an exercise in simplification and clarity of communication. The mark itself was stripped back to basics with a brighter, cleaner colour palette. The visual language style utilises a friendly type style and simple illustration.

The customer process in the new Crown Post Offices also required a rethink of the communication strategy to help reduce waiting times. Central to this solution was the goal of removing the infamous standing queues from the Post Office. This goal has now become a reality. The ideas that I-AM developed are now being rolled out across the nation’s Post Office network.


What we did

Brand Strategy
Brand Identity
Brand Application
Interior Design

Chilango - A brand to deliver a Stampede of Mexican Flavours - Brand Consultants India

 

The Chilango experience is ‘a stampede of Mexican flavours’; the name, mark and visual language had to deliver on this promise at every touch-point. The creation of a new name and language lifted an existing offer into a dominant position in the London fast-casual market.

I-AM created a kit of key elements that can be applied in all branding environments. There is the ability for the brand to grow and adapt to different locations and market places.

Neon, graffiti, religion and wrestling are all in the mix. The result is a modern and urban brand that captures the bustle and excitement of Mexico City, and the spice and colour of its street food inspired menu.



What we did

Name Generation
Brand Identity
Visual Language
Restaurant Signage
Website Design

New India Bank - Branding, Digital & UX, Interiors & Architecture - Brand Identity Design India

 

By working closely with an ambitious and willing board, we implemented a radical shake-up of the business, touching every aspect of the bank’s workings and functionality.

The new identity is both ultra-modern and corporate, yet radiates warmth and simple accessibility. The functionality of the branches now places the customer and their needs at the heart of the bank’s operations.

The new brand and branch experience is being rolled out across the entire New India Bank estate. Twelve months after the opening of the first site the performance has greatly exceeded the board’s expectations and has been warmly received by both customers and staff.

What we did

Brand Strategy
Brand Identity
Brand Application
Interior Design
Website Design

Nationwide - Brand Strategy, Identity, In-Branch Communications - Branding Agency India

 
Nationwide enlisted I-AM to review their brand identity and define a visual language to transform it into a key business asset. Their overarching vision for this emerged from their slogan,
‘On Your Side’, and a sense that they should be seen as a‘Modern British Classic’.

Through a holistic approach to the creative development of the brand mark, image style, colour palette and holding devices,we began to tell the brand story more consistently. The iconic ‘village’ symbol was re-drawn with softer lines to resonate with the introduction of more contemporary, rounded forms elsewhere in the new visual language. We expanded these graphicideas to a suite of simple and distinctive structural devices that harmoniously relate to the core brand values of ‘On your Side’and ‘Togetherness’.

The defined holding device, palette and image style has provided much-needed consistency. This has led to clearer, more direct communications that bring the brand in line with Nationwide’s products and services and the values they wish to project.

What we did

Brand Strategy
Brand Identity
Brand Application
In-Branch Communications